ATTENTION: Dominate Your Market

We Craft Bespoke Market Positioning Strategies for Companies That Want to Win

Unleash Your Brand's Potential with Our Clinical Positioning Framework

Outsmart Your Competition with Superior Positioning

Discover the unseen forces driving market success. Our Clinical Positioning Framework reveals the invisible support beneath every winner, empowering you to:

Don't gamble with your market position. Leverage our expertise in the science of strategic positioning to establish your edge from day one.

Our Three-Step Process to Market Domination:

  1. Assessment: In-depth analysis of your current brand positioning, market landscape, and customer perceptions.
  2. Strategy: Develop a tailored positioning strategy and roadmap based on insights from the assessment.
  3. Execution: Employ proven frameworks to bring your differentiated position to life across all touchpoints.

The result? An actionable plan to own your niche, realign customer assumptions, and cement your brand as the definitive choice in your industry.

What Our Clients Say

"Their positioning framework and branding expertise have helped us differentiate from the competition and thrive in a highly competitive landscape. The increase in KPIs and the influx of new clients testify to their effectiveness. We sincerely appreciate their straightforward approach and unwavering expertise."

Steve Campbell - CEO

Nexus Dental Laboratory

"In the last year we have gone from roughly $1k a month in sales to over $10,000 a month in sales, which is a 6 figure business. Hard to imagine last year. Thanks to your team, knowledge and execution we have achieved that. What is really exciting is to see the projections for 2019, that we are going to be reaching $20,000pm and beyond."

Jamie Bryant - Managing Director

UK Visas

"2020 saw the pandemic and a tidal wave of uncertainty swept through the community. CP were sure to provide extra care and support required in difficult times. In 2022, we're drinking from a fire hose of new patients and are set to begin expanding again!"

Matthew Reed

Sports & Orthopaedics Acupuncture

"We have been working with Russell and his team and have been impressed with his knowledge of various online platforms and his forward planning for campaigns. We have seen a spike in our enquiries and this has resulted in increased fee income which has more than covered our outlay."

Gareth McCay

McCay Solicitors

Frequently Asked Questions

What is brand positioning?

Brand positioning is a strategic process of carving out a distinct, valuable space in customers' minds and separating your brand from competitors. It goes beyond logos and taglines, setting a strong foundation for all marketing strategies and messaging.

How is positioning strategy different from market segmentation?

Positioning strategy is more comprehensive than market segmentation. It's a meticulously planned process to own a distinct space in the minds of target customers and solidify your brand as the premier option compared to competitors.

How does your approach differ from generic positioning?

We empower trailblazing brands to dominate industries through differentiation and value-based positioning. Our rigorous strategy digs beneath the surface to reveal your organisation's soul - its passion and innovations. We spotlight your "why" through an emotive narrative that resonates rationally and emotionally with your audience.

How long does it take to see results from your positioning strategies?

While timeframes vary, most clients begin seeing tangible results within the first 3-6 months in the form of increased leads and website traffic. The most dramatic jumps in key business growth metrics like revenue and market share typically emerge in the 9-12 month range as the platform for long-term gains is built.

Ready to Elevate Your Brand?

Don't let your competition define your market position. Take control of your brand's destiny with our Clinical Positioning Framework. Schedule your free strategy session today and discover how we can transform your market presence.

Claim Your Free Strategy Session

Let's have a no-nonsense discussion about igniting your brand's potential and dominating your market.

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